The Joy Digital label has shown us, in its long journey, by a clear commitment to a typology of music producers, which if something characterizes them, is their irregularity, focused on their search for multiple unstable paths and that, weathering the storm, harvesting successes and incorporating everything that experience gives them, they emerge suddenly with proposals as unique and surprising as their own personal trajectory. They work attentively to detect when it is time to enter the studio with the artists to turn everything upside down…
It must be stressed that the level of production of these guys is intense but, on the other hand, the care of the sounds they release is up to those who do things because they want to and with the time they really need. That’s why it’s about productions that when you approach carefully you get trapped by the halo that it gives off: rare, singular and, here comes the best, powerful, magnetic and danceable. Beats that mark but without burdening us, an oldschool touch (authentic), somewhat eccentric synthesizers and a rather cheerful and festive general tone, are some of the adjectives that we can get out of our sleeves if we want to describe this innovative proposal.
Hevi Levi seeks novelty without losing nostalgia, that he plays with the genre but without falling into predictable tricks, nor the arrogance of those who cling to a genre or mannerism to show that they have personality. To achieve simplicity and lucidity, paradoxically, experience and the ability to free oneself from the limitation of conditioning are required, and this “No Landing Year” is a healthy example of this.
Written by: Alejandro Serrano
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